Social Media Management Tools to Automate Posting & Monitor Your Brand Online
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The fact that consumers spend from 20% to 40% more with companies that engage and respond to customers over social media should send a strong signal of the importance of social media management tools and platforms. Managing your social media accounts in an effective way requires good planning and to invest in time. That’s why you need the right tools to help you automate the whole process and create engaging strategies.
Auto posting, pre-scheduling, content organizers with the help of Artificial Intelligence, automatic testing of variations of your content, auto discovery of new content and a lot more are part of today’s best social media management tools.
We have included different types of social media management tools in out list that come with different characteristics and features. Some tools like Tailwind are built specifically for certain social networks (Instagram & Pinterest in the case of Tailwind) while others like Brand24 and Awario are specifically developed for brand management and brand monitoring.
In addition there are tools, such as ContentStudio, that are built for content organization mainly and content discovery, including however features of automation and scheduling too.
If you are a blogger you will also find tools such as Missinglettr that can turn automatically your blog posts into engaging social media campaigns.
There are even tools like MeetEdgar that can write the social media posts for you.
Stavros
Stavros has been advising businesses on their strategic development and management practices since 1996. He has significant experience as a project manager and a general manager of operations. Technology and E-Business is at the core of the business strategies he is implementing.
SocialPilot is a comprehensive social media scheduling and marketing tool that helps you automate your social media management. It has a powerful social media analytics reporting system that will help you make data-driven decisions about your social media strategy and improve engagement. The Facebook Leads Ads feature helps you capture information of your potential customers on Facebook by providing value to them. You can create, manage, analyze, and customize your Lead ads to get in touch with more people interested in your products/services.
Scheduler
Easily schedule and publish your social media content across all major social networks. Multiple scheduling options makes it easier to accommodate different time zones and activity periods. Automates posting at the best time for maximum impact.
Social Inbox
Reply in real time to your followers comments, messages and posts on multiple Facebook Pages. You can also filter the conversations and focus on the ones that matter so that you don’t miss replying to any customer. Bring all conversations in one place.
Main Features
- Schedule up to 500 Posts
- Respond directly to posts,comments
- Manage Social Media Team
- Boost Facebook Posts
- Content Curation & Discovery
- Connect up to 100 Accounts
- Performance Reporting
- Page Moderation
- Social Media Calendar
- Real-Time Conversations
SocialPilot pricing starts from $30 per month. Visit the SocialPilot website for more information and for a Free Trial. You can also try the Free Content Curation & Influencer Discovery Tool. It helps you find relevant content for your niche, content shared by influencers and much more.
MeetEdgar helps you automate and schedule your Facebook, Twitter, Instagram, Pinterest, and LinkedIn accounts. If you are looking for post ideas or you share content directly from sources, MeetEdgar helps you generate content faster than any other social media management tool. You can create custom category-based schedule to publish posts of that category on a specific day of the week.
Write posts for you
MeetEdgar suggested-variations feature can basically write posts for you! It automatically finds quote-worthy text from articles or blogs. The only thing you have to do is click on a button and share.
A/B Testing
If you are not sure which message is more effective you can use variation analytics and click data, which help you test different messages to see which ones performs better and in order to drive traffic back to your site.
Main Features
- Scheduling Automation
- Category-Based Scheduling
- Photo & Video Support
- Shorten & Track Links
- Unlimited Content Library
- Suggests Posts Variations
- Continuous Posting
- A/B Testing
- Evergreen Content Support
- Weekly Email Report
MeetEdgar pricing starts from $19 per month. Visit the MeetEdgar website for more information and for a 7-day Free Trial.
ContentStudio is a content marketing platform that includes social media management tools as well. It helps you centralize your content marketing operations for all the channels including blogs, social networks and, newsletters. ContentStudio helps you create campaigns that will auto-post (after your approval) highly relevant content to your social media accounts. It can also find insights on how the content has performed historically for a given keyword or topic (Content Intelligence) and how an external article from any website has performed on different social networks (Engagement tracking).
ContentStudio is used by brands such as Nescafe, Motorola, New York University, ESET Antivirus, Volkswagen.
Content Discovery
The content discovery module helps you find what content is trending in your niche. Powered by AI it will provide you with fresh content from millions of sources. Use is to generate content ideas and to educate your audience.
Content Calendar
ContentStudio includes an interactive content calendar that helps you quickly review (approve, reject) and edit posts before they are published. Plan ahead your content for weeks or months, Collaborate with your team or social media manager.
Main Features
- Content Discovery
- Content Intelligence
- AI Powered Captions
- Automation & Scheduling
- Content Calendar
- Workspaces
- Drip Sequence
- Engagement Tracking
ContentStudio pricing starts from $49 per month. Visit the ContentStudio website for more information and for a 14-day Free Trial. Special Offer Get 70% off
Brand24 is a brand monitoring tool that gives you instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews, emails and more. With Brand24 you can interact with customers, manage your reputation, gather valuable consumer insights, measure the impact of marketing and improve sales. Included with Brand24 is an advanced sentiment detection mechanism that helps you segment positive, negative and neutral mentions. You can also use it to improve customer satisfaction by tracking online reviews, social media mentions, blogs, message boards, news sites and more.
Brand24 is trusted by companies and organizations such as Intel, IKEA, GlaxoSmithKline, H&M, Carlsberg, Uber, Stanford University
Brand Protection
Brand24 helps you follow up on positive comments from your brand ambassadors as well as respond to dissatisfied customers before the story gets ahead of you.
Mention Feed
Discover what people say about your brand online and take action in real time. Easily engage into discussions relevant to your business with one click of the mouse.
Main Features
- Influence Score
- Hashtag Tracking
- Marketing Analytics
- Filtering
- Discussion Volume Chart
- Sentiment Analysis
- Automated Reports
- Alerts & Notifications
Brand24 pricing starts from $49 per month. Visit the Brand24 website for more information and for a 14-day Free Trial.
SocialBee is a social media management tool that is trusted by over 17,000 brands worldwide including some big names such as Lenovo. SocialBee has some very helpful team collaboration features that allow you to easily work with your team. Create workspaces for multiple projects , assign roles and collaborate using internal post comments. Its reporting and analytics engine provides important information on your audience status, your activity status as well as the performance of your posts.
Automation
Plan your posts ahead on all the well known social networks and use category based scheduling to assign posts to a specific category. Schedule posts at a specific time and use the post expiry feature to have your posts expire at a specific date and time.
Audience Analysis
Find out more about your competition on Twitter, their followers or followers of influencers within your niche. Explore and find conversations that are relevant to you and research keywords about a specific subject.
Main Features
- Category Based Scheduling
- Bulk Editor
- Post Reviews
- Import Multiple Links
- URL Shortening Tools
- Posts With Expiry Date
- Content Recycling
- Post as Specific Time
- Schedule Overview
- Import Multiple Files
- Competitor Research
- Email Notifications
SocialBee pricing starts from $29 per month. Visit the SocialBee website for more information and a 14-day Free Trial. SocialBee offers a Free Guide on how to create a Buyer Persona in social media. This will help you identify what your ideal client really wants and develop an effective social media strategy that focuses on your buyers.
Awario is mainly a brand monitoring tool that instantly notifies you on mentions about your brand from all over the web and from social media. Through a third-party data provider Awario crawls over 13 billion web pages daily. Over 6,000 brands use Awario including Amazon, UNICEF and SAP. Awario tracks mentions for keywords in any language, any given location, and all across the Web. You can also find posts that ask for a recommendation of a product similar to yours or finds posts in which users complain about your competitors. This generates new opportunities for sales.
Brand Awareness
Find important discussions about your brand, join them in real time, and inform people about your product, service, or content across the Web and social media to reach new audiences and trigger word-of-mouth marketing.
Powerful Analytics
Track the increase in number of mentions and their collective Reach, filter by positive, negative, and neutral with sentiment analysis, identify influencers by social network, compare several alerts, and analyze progress.
Main Features
- Join discussion in real-time
- Track Reactions
- Email Alerts
- Non-Stop Monitoring
- Research Your Market
- Analyze Competitors
- Identify Top Influencers
- Discover Sales Opportunities
Awario pricing starts from €29 per month. Visit the Awario website for more information and for a 14-day Free Trial. Request a one-on-one walk-through to see Awario in action. Their Customer Success team will show you around the tool and discuss your use case and social media monitoring goals.
PromoRepublic is a social media management tool and platform with a reporting and analytics tool that shows you the most significant metrics for multiple locations, clients, or pages at one glance. You can use it to easily find posts that are under performing and adjust your social media strategy. With PromoRepublic you can also use the social media scheduler to recycle your most successful posts. It also includes a Facebook Ads Manager which is a specialized ads tool that helps you create, develop and monitor various marketing campaigns on Facebook.
Calendar with AI
Get an overview of all the posts — scheduled, waiting for approval, drafts along with notes. Schedule and post from social media accounts in multiple networks simultaneously. Use AI to make your posting schedule intelligent.
Content Organizer
Store branded visuals for social media posts on your own platform. Find articles, pictures, and photos relevant for your business. Pick ready-to-use post templates for different social media.
Main Features
- Automation Workflows
- Promotion Pop-ups
- A/B Split Testing
- Click Reporting
- Personalization
- AI Post Scheduling
- Facebook Ads Manager
- 100,000 Post Ideas
- Automate Posting
- Successful Post Recycling
- Graphics Editor
- Workplaces for Team Work
- Performance Metrics
- Share Ideas In Real-Time
PromoRepublic pricing starts from $49 per month. Visit the PromoRepublic website and for a 14-day Free Trial. PromoRepublic offers also content creation services. Get 20 editable and reusable post templates created by a professional team in 5 business days
Missinglettr is to help you drive traffic to your blog and website by automatically turning your blog posts into social media campaigns. It is used by over 20,000 bloggers and content marketers. It provides you with hundreds of post variation so that you save time in publishing your social media posts across your social media accounts. The scheduling engine of Missinglettr allows you to schedule your posts for up to 365 days controlling fully the duration and how many social posts to send out every time.
Post Detection
Irrespective of what platform you use, once you publish a blog post, Missinglettr detects and analyzes your content and automatically generates a series of social media posts that are pre-filled with quotes, hashtags, and images based on hundreds of variations.
Post Editor
The automatic posts are AI generated and the suggestions can be previewed through a powerful post editor that allows you to make edits to the automatic suggestions. You can also edit the templates to reflect your writing style.
Main Features
- Blog Post Detection
- Social Content Optimization
- Custom URL Shortener
- Content Templates
- Branded Imagery
- Automatic Social Campaigns
- Medium Repurposing
- Hashtags Recommendations
- ROI & Analytics
- Schedule Templates
Missinglettrs pricing starts from $9 per month. Visit the Missinglettr website for more information, a Free Trial of or a Free Account for 1 social media profile.
Crowdfire is a social media management tool used by businesses and individuals all over the world to drive social media engagement and growth. It also includes features that allow you to both monitor your brand. Over 19 million users from all over the world use Crowdfire. You can easily pre-schedule your posts a week ahead for Twitter, Instagram, Facebook Pages, LinkedIn and Pinterest. You can also preview the posts before publishing and use the automatic best time feature to post when your audience is most active.
Content Discovery
Crowdfire does all the content curation work by curating articles from thousands of online sources. Simply enter the topics you want to curate for and get relevant articles and images to post.
Tailored Posts
With Crowdfire there is no need to customize your posts for the different social media networks. Everything is done automatically crafting separate posts for each individual social network.
Main Features
- Track Every Mention and Comment
- Pre-schedule Posts
- Tailored Posts
- Advance Analytics
- Image Curation
- Report Builder
- Reply in your Team Inbox
- Content Curation
- Automatic Best Time Posting
- Competitor Analysis
- Reply With Images, Videos
- Schedule Reporting
Crowdfire pricing starts from $9.99 per month. Visit the Crowdfire website for more information and to get a Free Account for up to 3 social media accounts and up to 10 scheduled posts.
Tailwind is a social media scheduling tool specifically for Instagram and Pinterest. Tailwind is actually an official partner of both Instagram and Pinterest and is trusted by over 500,000 brands including Shopify. Tailwind includes a feature called “Tailwind Tribes” for Pinterest which you can use to reach new audiences on Pinterest, find relevant content to share and quickly and easily meet new influencers to work with. There are over 4.000 “Tribes” and most importantly it’s a spam-free community. For Instagram account management you might find very helpful the “smartbio” feature that you can use so that you don’t need to change your link in bio ever again! Have your most important links available through your bio link.
Instagram Auto Post
Save time by scheduling all your Instagram photos and videos with Auto Post. Get hashtag suggestions in 1-click to multiply your reach for every post and use SmartSchedule to post at times when your audience is most engaged.
Pinterest Scheduling
Schedule an entire week of Pinterest Pins in just 20 minutes. Easily create new Pins from anywhere on the web using the browser extension. Use SmartLoop to drive more traffic by resharing your best and most engaging content.
Main Features
- Schedule Videos & Posts
- Smartlook to Reshare Best Pins
- Content Ideas
- Browser Extension
- Multi-Board Pinning
- Drag & Drop Calendar
- 1-click hashtag suggestions
- Join 4,000 niches
- Smart.bio for Autopdates of Bio Link
- Multiple Image Scheduling
- Smartschedule For Best Post Times
- Bulk Upload
Tailwind pricing starts from $14.99 per month. Visit the Tailwind website more information and to try all features for free while scheduling up to 100 Pins on Pinterest and 30 posts on Instagram.
Disclaimer: This website contains affiliate links. If you click on product links to purchase a software tool we earn a small commission at no extra cost to you. Thank you for your support.
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