email marketing tools

Mini reviews of the best email marketing tools and software for small businesses. Using email marketing as part of your digital marketing strategy will help you increase leads, sales and engage customers much more effectively.

Email marketing has actually the highest return on investment (ROI) among all digital marketing strategies and other online sales tactics. 

$44 return on every $1 spent On email marketing

According to Direct Marketing Association email generates $44 for every $1 spent. That translates to 4,400% ROI, making it one of the most effective marketing tactics available.

Stavros Angelidis

Stavros has worked on over 500 website, software and digital marketing projects since 1996. He helped more than 200 firms do the transformation to e-business, improve operations, sales and automate marketing through the use of technology and software tools. 

Email marketing tools & software have changed significantly over the years and are not used any more for just sending a newsletter out. Companies behind the development of such software have adapted to the needs of modern digital marketing. 

A number of powerful features included with most email marketing tools make them the ideal solution for marketing automation and even for sales. That is why small businesses and marketing professionals today use email marketing tools to increase significantly their lead generation and sales numbers. 

A number of features are common among all tools but depending on your case as a small business owner or online entrepreneur, you might find some tools more useful than others.

Would you for example like an email marketing tool that you can use to create Facebook ads? Send SMS messages? Or are you looking maybe for a more simple one that focuses on email marketing only? What about creating email templates for your campaigns in seconds using Artificial Intelligence? You might also want to test which email titles convert better through testing or maybe send out surveys and get valuable feedback from your email list. 

Whether you will make your decision based on uniqueness of features or on pricing, support, knowledge base, awards, you will find everything on this page that includes mini reviews and free trials & free accounts to test some of the best and top rated email marketing software for small businesses.

I’ve specifically researched and analyzed:

  • The usability of each tool,
  • Uniqueness of features,
  • Pricing,
  • Support & knowledge base size,
  • Credibility and awards,
  • Well-known companies using them
  • if there is a free trial or free plan to start with
  • Reviews and ratings online by real clients


Starting Price: $19/Month

Since 1998 AWeber has helped over 1 million entrepreneurs and small businesses from around the world grow their business using email marketing. The company is based in Pennsylvania and has won multiple awards over the years including awards for best customer service. 

Aweber email marketing screenshot

award-winning support

AWeber is a multi award-winning company including awards for
contact center of the year, customer service department of the year
(for 4 consecutive years) and award for innovative customer service.


AWeber has been built with simplicity in mind but without lagging any features.  It provides an array of powerful features that aim to help businesses achieving results in three key areas: Create, Deliver and Grow.

AWeber provides FREE expert migration service with a commitment of doing this within 5 business days or less. Another feature that is worth mentioning is the AI-powered design assistant that automatically builds in a matter of seconds branded email templates for your campaigns. AWeber has Pre-Built reports and analytics that is based on key performance indicators (KPI’s)

FREE Plan: FREE Account for up to 500 subscribers (not all features included)

Pricing: Prices start from $19 per month for up to 500 subscribers. 

  • $19 for up to 500 subscribers
  • $29 monthly (501-2500) 
  • $49 (2501-5000)
  • $69 (5001-10000)
  • $149 (10000-25000). 
  • For over 25000 subscribers you need to request a quotation. You can save 14% if you pay quarterly and 14.9% if you pay annually. 

AWeber is one of the few companies that includes all their features in all their paid plans.

Rating: 4.3/5 from 774 reviews (Dec 2020)

Support: 24/7 chat, phone support 8am -8pm ET Mon-Fri (Toll Free Phone), International phone, Email support.

Resources: A comprehensive knowledge base structured based on your experience in email marketing which you can use to find tutorials, and how to’s as well over 30 downloadable email marketing guides. There is a comprehensive video library with videos from getting started to how to create emails, do integrations, grow your mailing list as well as tips, success stories and webinars. AWeber has also podcasts where you can ask questions on any email marketing topic. Additionally, you can find a 10 minutes a day 6-days email course which will help you grow your email list.

Starting Price: $15/Month

With ActiveCampaign you don’t only get email marketing automation but also a toolkit to automate all marketing, sales, and support processes. It combines email marketing, marketing automation and CRM. The company was founded in 2003 and it has offices in Chicago, Sydney and Dublin. ActiveCampaign is used by over 120,000 businesses  in 161 countries. 

ActiveCampaign website screenshot

email funnels

With ActiveCampaign you can set up email automation processes that
turn your contacts from leads to paying customers. You can also trigger automatic emails based on site visits or engagement. 

marketing automation

Use a drag and drop automation builder to setup workflows in minutes. Based on user behavior (i.e. open or not email) you can automatically initiate the next marketing action.  

ActiveCampaign helps you find your top performing automations by testing your automations and email funnels against each other. You can setup goals and track them so that you can see if something is really working or if you have achieved your marketing performance goals. It even has a lead scoring system that you can use to find your most engaged contacts to offer them exactly what they want. With ActiveCampaign you can also  automatically target people with Facebook ads based on how they interact with your business.

FREE Plan: 14 day FREE Trial (Instant setup – No credit cart required)

Pricing: Price starts at $15 per month for 500 subscribers. The more the subscribers the higher the price.

Plans and pricing based on 500 contacts:

  • Lite plan $15 /monthly
  • Plus plan $70 /monthly
  • Professional plan $159 /monthly
  • Enterprise $279 /monthly

    Paying yearly could save you up to 40% 

Rating: 4.6/5 from 7663 reviews (Dec 2020)

Support: Live chat support, email and ticketing system.

Resources: Education center, guides, videos, webinars, schedule one-on-one. Support communities such as Facebook group, Slack and Forum. A “Study Hall” with over three online sessions (available live and timed to fit your schedule) which you can register to learn about how to automate, personalize, segment — and how to use ActiveCampaign to grow your business faster.

Client Names Include: Thinkfic, Museum of Science & Industry

Starting Price: $20/Month

Since 1996 Constant Constant helps small businesses create professional email marketing campaigns with an array of easy-to-use features. The company is based in Waltham, Massachusetts with additional offices in Loveland, Colorado and New York.

Constant Contact Email Marketing


Constant contact goes beyond the inbox and includes a number of other effective features like events, coupons and online surveys that can help
you drive more business and you boost your marketing.


Use the drag-and-drop editor and the mobile-optimized templates to easily create and send professional emails to you email list. Responsive designs help you engage customers on every device.

A feature offered that is worth mentioning also is the Automated Email Resend to “Non openers” which helps you increase your email open rate. In addition Constant Contact includes a website builders but also an ecommerce store builder. Both include built-in marketing tools that help your business get found. Furthermore, Constant Contact includes social marketing tools such as Instagram and Facebook ads.

FREE Plan: One month Free Trial

Pricing: Price starts at $20 per month. Two plans are offered.

Plans and pricing based on 500 contacts:

  • Email plan $20 /monthly
  • Email Plus plan $45 /monthly

    Prepay 6 or 12 months and save up to 15%

Rating: 4/5 from 6652 reviews (Dec 2020)

Support: Monday to Saturday, Phone support with International customer support numbers, chat support with live agent, ask the community.

Resources: A huge knowledge base in four languages (English, German, French, Spanish) that covers absolutely everything, 10 quick-start guides, 96 video tutorials, Online Seminars and Training’s, and hundreds of videos on the constant contact YouTube channel (how to’s, tips, customers success stories, pro advice, webinars).


Starting Price: $15/Month

GetResponse was founded in 1997 and is a multinational company with more than 350.000 customers in 183 countries including some big brands such as IKEA. The company operates offices in Poland, United States, Canada, Malaysia and Russia.

GetResponse Email Marketing


Their comprehensive marketing software platform provides solutions
for entrepreneurs, online marketers, enterprises and it’s available in 27 different languages.


GetResponse has an integrated webinar software designed to increase conversions and engagement. Host up to 1000 live attendees and store
up to 20 hours of webinar recordings.

The platform and its features are designed to provide solutions for those that are looking to generate leads, engage customers and boost online sales. It provides advanced analytics that help you improve your ROI as well as advanced segmentation tools so that you strategically promote engagements in your marketing efforts.

FREE Plan: Free 30-day trial – no credit card required.

Pricing: Starting at $15 monthly for up to 1000 subscribers. 

Here are all the plans and pricing based on 1000 subscribers: 

  • Basic $15 per month 
  • Plus $49 per month (most popular plan),
  • Professional $99 per month.

18% discount on annual billing and 30% on 24 months billing

Rating: 4.1/5 from 1105 reviews (Dec 2020)

Support: 24/7 chat and email (in 8 languages)

Resources: Articles and videos to help you learn everything. Also live training Webinars, a quite active YouTube channel with how-to videos, case studies, e-marketing advice and tips, Q&A’s.

Client names include: IKEA, Revolut, Stripe, Henkel, Carrefour, University of Nottingham 

Starting Price: $25/Month

Founded in 2012 and headquartered in France and with other offices in the United States, Germany and India, Sendinblue offers cloud-based digital marketing tools to over 175,000 growing companies around the world. Apart from email marketing there Sendinblue provides you with a CRM system, Marketing Automation tools, Chat and SMS marketing. 

Sendinblue website screenshot


Email click maps give you a color-coded visualization of your email engagement by highlighting clicked elements with a color spectrum from grey (least clicked) to red (most clicked). 


Sendinblue provides a complete marketing toolbox which combines email marketing, SMS, Facebook Ads, Live Chat and a Customer Relationship Management system (CRM).

With Sendinblue you also get Retargeting features that allow you to define rules that create a retargeting audience for your ads. Simply put you can bring visitors back to your website and sell more with targeted display ads of yours that show up on other sites and as they browse the internet. You can even get more specific by creating ads  based on specific page visits or actions, such as visiting the checkout page without finishing the purchase.

FREE Plan: Free plan for unlimited contacts. Includes also Advanced Segmentation, Chat Application and CRM. The Free plan allows you to send up to 300 emails per day.

Pricing: Starts at $25 monthly / $22.50 with annual payment

  • Lite plan $25 monthly (price for 10,000 emails monthly – $22.50 with annual payment
  • Premium plan $65 monthly (price for 20,000 emails monthly) – $59.40 with an annual payment
  • Enterprise plan – for those that need a customized plan for more

4.2/5 from 3585 reviews (Dec 2020)

Support: Email, Phone (English, French, German, Italian, Portuguese, Spanish)

Resources: A comprehensive knowledge base and help center with 388 documents.

Client names include: Fujitsu, Haribo, Louis Vuitton, Michelin, Greenpeace, Amnesty International, Proscelanosa

Starting Price: $10/Month

Founded in 2011 and based in London UK, Moosend has an award-winning interface and combines email marketing features with marketing automation. It is trusted by startups, small-businesses and Fortune 500 companies.

Moosend website screenshot


Moosend provides advanced list segmentation features and real-time analytics that allow you to gain access instantly to data that you can use to build better strategies on the spot and of course increase email open rates.


Moosend has next-level and sophisticated but simple personalization workflows that you can use to take personalization to extremes and keep up with your customers expectations.

Moosend includes also a number of very powerful features for e-commerce shops. For example a real-time weather data feature which sends automatic weather based purchase recommendations. If you own an e-commerce apparel shop these features could boost your sales. It also uses AI (Artificial Intelligence) to analyze your data and come up with products your customers will love.

FREE Plan: Free plan with unlimited emails for up to 1000 subscribers and with limited features.

Pricing: The Pro plan is the most popular and starts at $10 per month for 1000 subscribers. If you pay annually you will save $24 for the year.

The Pro has almost all the features. It does not include custom reporting, account manager, priority support or migration. 

  • $20 monthly up to  3,000 subscribers
  • $55 monthly up to 10,000 subscribers
  • $125 monthly up to 20,000 subscribers
  • Customize your own plan

4.5/5 from 366 reviews (Dec 2020)

Support: Live Chat, Email

Resources: Comprehensive knowledge base with How-to articles and F.A.Q with 646 articles in total. Video tutorials, email marketing and marketing automation webinars and an Academy.

Client names include: Gucci, Vogue, TEDx, SAP, Ogilvy, Isobar, Domino’s, Dixons, World Wild Fund for Nature (WWF)

Starting Price: $10/Month

Founded in 2010 and based in Lithuania in Europe, MailerLite is trusted by almost 900.000 companies globally. Half of their team operates remotely from places across the world. In 2019 SaaS Magazine recognized MailerLite as the 5th fastest growing software as a service business worldwide.

MailerLite Email Marketing


Email automation feature that allows you to create workflows through a super-intuitive automation editor in order to reach the right customers at the right time.


The email survey tool enables you to get valuable subscriber feedback. You can design and send questions right from MailerLite in a simple way. You pick the survey type and set the rules.

MailerLite includes a website builder which allows you to build websites exactly how you want them to look by dragging and dropping different content blocks. For those that are using photos in their email marketing newsletters, MailerLite provides a build-in photo editor which is simple but has some powerful features.

FREE Plan: Free plan for 1000 subscribers and 12000 emails per month with limited features. Free 14-day trial which includes all premium services.

Pricing: Starting at $10 monthly for up to 1000 subscribers and unlimited emails monthly. Then depending on number of subscribers and features you pay accordingly.

  • $10 monthly 1-1000  subscribers
  • $15 monthly 1001-2,500 subscribers
  • $30 monthly 2,501-5000 subscribers
  • $50 monthly 5,001-10,000 subscribers
  • Customize your own plan option for more subscribers

4.4/5 from 785 reviews (Dec 2020)

Support: 24/7 online support with live rep. With the MailerPro service at $100 per month you get a dedicated MailerLite manager to help you with all issues including analyze your reports.

Resources: Knowledge base that covers all the features. Video tutorial’s area with 110 videos that cover all the topics with instructions and how to’s. A quite active YouTube channel also with tutorials, Webinars and an Email Marketing Guide. 

Client names include: BMW, Marvel, GoPro, boredpanda, Typoform

Starting Price: $20/Month

EmailOctopus was founded in 2014 and is based in London, UK. EmailOctopus email marketing toolbox has been implemented by 48,000 organizations. The toolbox consists of Automation, Templates, Segmentation, Forms and Integrations.

EmailOctopus email marketing


EmailOctopus offers simple but sleek design templates and a drag and drop editor which helps you design and create email campaigns in minutes and that are compatible on all devices. 


A real-time smart analytics system that provides rich reports on your email campaigns and helps you track what’s working or what isn’t. Track every open, click, bounce and unsubscribe.

EmailOctopus provides simple yet powerful automation features that help you create time-based onboarding and drip sequences. You can also use its personalization features to send highly personalized emails to your contacts based on location, age, gender, or other preferences.

FREE Plan: Free plan for up to 2500 subscribers and up to 10,000 emails per month. All features included (EmailOctopus branding on emails).

Pricing: Starting from $20 per month for 5,000 subscribers and 50,000 emails per month.

Plans and Pricing:

  • $30 for 10,000 subscribers and 100,000 emails,
  • $55 for 20,000 subscribers and 200,000 emails,
  • $115 for 50,000 subscribers and 500,000 emails per month,
  • $210 for 100,000 subscribers and 1,000,000 emails per month.

EmailOctopus has plans up to 500,000 subscribers. For more than half a million subscribers you need to contact them directly.

Rating: 4.5/5 from 122 reviews (Dec 2020)

Support: Email support

Resources: Knowledge base with 141 articles explaining all features of the software, email marketing guide, free templates, blogs with tips and advice on email marketing.

Client names include: Tedium, Dreamville, L39

Starting Price: $9.99/Month

SendX was founded in 2016 and is headquartered in Bangalore, India. They currently have over 3000 clients from 96 countries and although a young company they have already won 5-star reviews and awards for Best Value.

SendX Email Marketing


SendX includes a powerful rules based interface which helps you automate email sequences. The objective is to send the right email to the right user at the right time.


You can optimize your email campaigns based on 30+ parameters including past open behavior or based on a heat map report that quickly gives you an overview of which click-to-actions work

SendX gives you access to 50+ free premium responsive email templates for a variety of cases and industries. You also have access to more than half a million royalty-free stock photos to use with your email marketing campaigns.

FREE Plan: Free 14 day trial – no credit card required.

Pricing: Starting from $9.99 monthly for up to 1000 subscribers, $7.49 monthly if paid annually. 

All plans include unlimited emails and all the features.

  • $9.99 monthly up to 1000 subscribers,
  • $19.99 monthly up to 2,500 subscribers
  • $39.99 up to 5000 subscribers
  • $59.99 up to 10,000 subscribers
  • $79.99 and for up to 15,000 subscribers 

Get 25% discount when billed anually. 

Rating: 4.7/5 from 50 reviews (Dec 2020)

Support: 24/7 – online, email and phone.

Resources: Knowledge base with articles and videos with How to’s.

Client names include: KiK, drivezy, Furlenco, PDFSimpli

Get a personal 1-on-1 demo of SendX.

Set your own agenda for the Demo call. Whether you need a product walkthrough,  you have specific questions to ask or you want just to chat on how SendX can help you  make more sales.

Starting Price: $9/Month

Automizy was founded in 2014. The company is based in New York but  has its development headquarters in Hungary. The company’s mission is to build the world’s easiest but at the same time most powerful email marketing automation platform.

Automizy email marketing


Use email templates and proven automation blueprints to save time. Automatically resend campaigns to non-openers and increase your open rates with built-in best practices.


You can test among four (4) different subject lines for your email campaigns and the automizy algorithm will optimize and send the variations with the highest open rates.

The software has been designed to increase your email open rates. This can be achieved in mainly three ways: a)With the help of Artificial Intelligence (AI) that predicts email open rates on data from over 1 million campaigns, b) with built-in best practices such as proven email templates and automation blueprints that help you also save time, as well, and c) through A/B different version email testing 

FREE Plan: Free 14 day trial – no credit card required. 60-day money back guarantee.

Pricing: You pay per number of active contacts only (subscribers) and all the features are included. You can send unlimited emails.

  • Starts from $9 per month for 200 contacts.
  • $18 monthly up to 500 contact 
  • $29 up to 1000 subscribers
  • $49 monthly up to 4000 subscribers
  • $69 up to 5000 subscribers
  • $119 monthly up to 10,000 subscribers


Rating: 4.6/5 from 26 reviews (Dec 2020)

Support:Online chat, Email

Resources: Knowledge base with articles

Client names include: BigCommerce, INTERCOM, Neil Patel

The team of experts at Automizy we’ll help you with the onboarding, how to use features, tips & tricks, and provide you with ongoing support. 

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