15 Best Conversion Rate Optimization Tools

Conversion Rate Optimization Tools

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Do you want to generate more leads from your website? Sell more products? Build an email list? With an average of 223% ROI (Return on Investment), conversion rate optimization tools are essential in performance marketing today but also in turning your website into a lead generation machine. 

Usually a typical website will convert only 2.35% of their visitors while a percentage of websites will not convert at all. The above statistic is not a surprise considering that 68% of small businesses have no documented or structured conversion rate optimization strategy. The fact also that only 22% of companies are happy with their website conversions says it all. If you are not happy with your website conversion then is about time to find the right conversion rate optimization tool.

There are four types of conversion rate optimization tools:

  • Landing page optimization tools which essentially are stand alone page used as lead capture pages. These are tools come with pre-made templates that help you easily create such pages.
  • Popup Tools and Opt-in forms in order to help you easily generate leads through the promotion of campaigns that require the user to fill out a form.
  • Cart-abandonment tools and solutions specially developed for e-commerce sites that help you decrease your cart abandonment rate and of course increase at the same time your sales.
  • User-behavior analysis and heatmap tools that help you understand user-behavior so that you can improve user experience in order to generate more leads or increase sales.
In the list below that includes 15 of the best Conversion Rate Optimization Tools, your will find all the different types as described above. We start with landing page optimization then move to cart-abandonment solutions for ecommerce website, then the Popup and Opt-in tools and finally all the user-behavior analysis and heatmap tools.
Turn clicks into customers

Leadpages provides you with a range of conversion rate optimization tools and features including landing page builder with pre-tested templates, 10 opt-in text campaigns (SMS),  one-click trigger links within your emails to engage subscribers, exit-intent popups to catch users attention when they are about to exit your website and more. Leadpages is trusted by more than 40,000 businesses.

Alert Bars
Use Alert Bars to capture your audience attention. Start with a predesigned, mobile-responsive layout that can remain sticky to the top of your website (for desktop) or the bottom (for desktop and mobile users). Promote your offers, ask visitors to opt-in to your email list or to drive traffic to another page. 

Website Builder
Leadpages is one of the very few conversion rate optimization tools that offers a website builder. It includes high-converting website templates and pre-built web pages that allow you to create a professionally looking website for your business. You simply drag and drop your content into place.

Main Features

Pricing starts from $37 per month. Visit the Leadpages website for more information and for a 14-day free trial.  Get a FREE E-Book by Leadpages with 50+ Landing pages to inspire you.

Deploy unique landing pages for every ad. Convert more. The world's most advanced landing page platform.

Instapage is an advanced platform that consists of a toolkit of conversion optimization products. A landing page tool that helps you very easily build personalized post-click landing pages,  a personalization tool that helps you deliver relevant experiences to every audience, an Experimentation tool that you can use to optimize conversion rates, the AdMap® tool which helps you optimize your ad campaigns for conversions and more. 

Instapage is trusted by companies such as eBay, Verizon, Eurosport, Marriott, Yamaha, SoundCloud, HelloFresh, SurveyMonkey, Vimeo, SAP

The “personalization” features of Instapage help you be relevant to your audience. You can create a number of unique experiences for each landing page, test audience experiences and even match the copy of your landing page to visitor-level data such as keywords and demographics.

The Instapage Heatmap Visualizer provides a tracking functionality that includes mouse movements, clicks, and scroll depth. Find out where visitors spend the most time on your page, which elements they’ve clicked on, and how far down they’ve scrolled, so you can make further improvements.

Main Features

Pricing starts from $199 per month. Visit the Instapage website for more information and for a 14-day free trial

Convert more leads. The number one landing page platform for over fifteen thousand brands

Unbounce is a landing page platform that helps you develop landing pages that have high conversion rates. It is one of the leading landing page optimization tools trusted by over 15,000 brands.

It offers an easy to use drag-and-drop landing page builder that comes with over 100 high-converting templates. All templates are mobile responsive. You also have access to over 850.000 free images. You can directly publish your landing page to your website server or WordPress site. 

Conversion Intelligence
Unbounce uses Artificial Intelligence (AI) insights, marketing intelligence and the power of machines to analyze user behavior at incredible speed and scale. This helps you fine tune every element of your campaign on an ongoing basis and achieve higher conversion rate for your landing pages. 

“Smart Traffic”
The “Smart Traffic” feature automatically optimizes your landing pages after as few as 50 visits. It looks at your visitors attributes and then sends them to a version of a page that will most likely convert the user. This helps you increase conversions (by 20% average) and reduce significantly testing time.

Main Features

Pricing starts from $80 per month. Visit the Unbounce website for more information and for a 14-day free trial. Get a 20% discount for the first 3 months using this link –> Unbounce 20

Build your mailing list faster than before

Thrive Leads is considered one of the best conversion rate optimization tools for WordPress websites. More than 100,000 client use Thrive Leads for their WordPress website. It consists of 16 conversion focused products and is part of the Thrive Suite toolkit.

16 Products
There are four main benefits that come by using the Thrive Leads products. These are: design and deploy campaigns using a drag and drop editor, promote highly targeted offers using advanced targeting, test the best campaign format using an A/B testing engine and get analysis and reports of your opt-in forms using actionable reporting and insights.

Opt-in Forms
10 different types of opt-in forms to choose from and use depending on your case. Popup, Stick Ribbon (top of  the screen as the visitor scrolls down), In-line forms, 2-Step opt-in forms, Slide-in, Opt-in widget, Screen filler overlay to get the full attention of your visitors, “content lockers” to provide opt-in incentives, a scroll mat, and a YES/NO multiple choice form to engage further your visitors. 

Main Features

You can get access to Thrive Leads as part of Thrive Suite for $90 per quarter or $228 per year. Thrive Suite gives you access to a total of 10 tools ideal to help you boost engagement and conversions.  
Visit the Thrive Suite website for more information.

Business solutions for your company

Landingi is a landing page builder and platform that provides an array of marketing solution for high converting campaigns. Landingi offers over 300 templates, is SSL(Secure Server Layer) ready and includes also automated email features. The platform is overall user-friendly and its main purpose is to help you create high-converting landing pages. All your leads can be managed from “Lead inbox” or they can be exported easily in 2 clicks. 

With Landingi you can create funnels in order to automate your sales process. Especially if you want  more than one form on your pages then creating funnels is the right way to convert users to clients. You can connect these funnels to 3rd party apps as well and collect the data directly in the app of your choice. 

Dynamic Content
You can add certain parameters and use dynamic text to personalize and customize your content. For example, you can set different headers, descriptions and generally different content on your landing pages based on users search queries. This feature can also be very effective  when used with Google Ads and dynamic keywords.

Main Features

Landingi price starts from $47 per month. Visit the Landingi website for more information. Landingi has over 300 templates for all types of landing pages goals: Click-through, Coming Soon, Company Presentation,  Coupon Download, E-Book Download, Event Signup, Newsletter Sign up, Sale of product, Recruitment and more. Check all 300+ templates

We turn your website visitors into customers

Optimonk is an all-in-one conversion rate optimization platform for eCommerce stores. It’s trusted by over 40.000 websites including some well-known brands such Cristiano Ronaldo’s’ CR7, Avon, Blendjet and Greenpeace. It has all the tools required to create a personalized shopping experience for you visitors and turn them into buyers. In a nutshell OptiMonk increases conversions, leads and sales of your online store.

Reduce cart abandonment
Optimonk has five main ways to help you fight cart abandonment. It has an abandonment recognition mechanism to show messages to keep visitors from leaving your site, a targeting offering system based on cart content, count-down times to promote limited offers and cart notification bars as a way to remind visitors of what’s in their cart. You can also create cart abandonment campaign to target different visitor segments with different – and offers.

Increase cart value
Optimonk offer multiple ways of product promotions that help you increase cart value. Based on user behavior and purchase history you can create single product recommendations as well as multiple product recommendations. The platform uses high-level personalization to target different visitor segments with different, fully customized messages.

Main Features

Optimonk price starts from $29 per month. There is also a Free version available. Visit the Optimonk website to get your free version or for more information.

Convert and optimize your website traffic

OptinMonster is a website conversion tool that mainly helps you grow your email list and increase your campaigns effectiveness using an array of tools. If you own an e-commerce website it will help you reduce your cart-abandonment and increase sales conversions. Optinmonster is installed on more than 1 million websites and is trusted by brands such as Pinterest, McAfee, Clickbank, Tripadvisor and the Harvard University.

2-Step Optin®
MonsterLinks™ 2-Step optin is a registered trademark technology of OptinMonster that turns any image or link into a 2-step opt-in campaign, with no coding required. When visitors click on the image or link, there’s a popup asking them to subscribe or buy.

Exit-Intent® technology
Optinmonster Exit Intent Technology, a registered trademark technology tracks and monitors movements of website visitors and detects when they’re going to leave your site without making a purchase or leaving their information.

Main Features

Optinmonster price starts from $108 per year. Visit the OptinMonster website for more information. In case you decide to purchase the service you can use this coupon code for a 20% discount

Engage your visitors with on-site messages

Sleeknote is a user-friendly engagement tool that is trusted by Fortune 500 companies and big companies such as Toyota KPMG, 3 Telecom and Domino’s Pizza. Instead of annoying popups Sleeknote uses on-site messaging to engage your website visitors. Sleeknote can help you in the following four (4) areas: Collect targeted email addresses, Guide your visitors with a personalized digital assistant, increase product sales and connect with visitors to give the advice they need using on-site messaging.

Smart Triggers
Smart Triggers is Sleeknote’s signature algorithm that continuously tests—and optimizes—the right trigger for your website (based on more 10+ billion campaign sessions). The algorithm finds the ideal trigger for your website and creates a better experience for your visitors automatically.

Guide to Convert
Sleeknote has indeed some very powerful features that allow you to guide your visitors by providing additional information on services and products they are interested at, e.g. explain complex product with resource guides, offer a quote, schedule a meeting, answer product questions and more.

Main Features

Sleeknote price starts from $62 per month. Visit the Sleeknote website for more information and for a 7-day Free Trial. Sleeknote also offers Master Classes from leading experts teaching you proven strategies on email marketing, conversion rate optimization, list building, and more. Check the Master Classes

Engage and convert more visitors into customers

Poptin helps you create customized engaging popups and forms for your website in minutes. Furthermore, you can collect leads using embedded forms and use an Autoresponder to automatically email your subscribers. Poptin is a very user-friendly website optimization tool trusted by more than 100.000 companies including the New York Times, Home Depot and Kia.

Advanced Triggers
Create advanced triggers in a simple way. Trigger opt-ins by Exit-Intent, time delay, scrolling, on-click, traffic source (i.e. Facebook or Google), countries, specific dates and times, by specific website pages, show to new or returning visitors or hide from converted visitors and control the frequency of display to each visitor, and much more.

Easy A/B Testing
In under 1 minute you can start improving your forms’ performance and conversion rate with A/B testing. Show different designed versions of forms or show to different segment of visitors different forms. Compare designs, interactions and triggers in order to find and use the most effective version of your poptin.

Main Features

Poptin price starts from $19 per month. Free Account is also available. Visit the Poptin website to get your free account and for more information. You can also check some of the Poptin case studies  with conversion optimization results of up to 400%. Get inspiration from other companies across 15 different industries and find out how they have managed to increase sales, leads or grow their email list. 

Re-engage your visitors with push notifications

Aimtell is a conversion rate optimization tool that helps you re-engage your visitors with web push notifications. You can create personalized notifications based on users actions. Aimtell is trusted by more than 15,000 brands worldwide including Shopify, CNN Store and Groupon. It includes dynamic, advanced and automated push notifications features as well as A/B split testing features that help you test any part of your push campaigns (title, body, icon, image) and see how they perform in comparison.

Prepare and send targeted push notifications to your audience based on a number of factors such as pageviews, location or setup custom attributes. You can also set up custom events that allow you to personalize your notifications even more. It could be after a specific form was completed for example.

Abandoned Funnels
You can schedule notifications to be sent automatically after a user abandons any funnel such as forms or carts. You can for example send automatically a push notification after a period of time reminding a user that he/she has items left in the cart. Maybe give an additional discount!

Main Features

Aimtell price starts from $49 per month. Visit the Aimtell website for more information and for a Free Trial.  Aimtell has put together a guide that will walk you through on all you need to know about website push notifications including what they are, how they are installed, how to send them, and more. Read the Beginner’s Guide to Website Push Notifications.

Every website needs a popup

Getsitecontrol helps you increase your website conversions in two ways: First by creating targeted popups on your website that will encourage visitors to act, and second by creating online forms that collect insights, orders, requests and subscribers. With Getsitecontrol you can also create online website surveys in order to collect important customer feedback and get customer insights. You have the option also to change the targeting settings so that you precisely select the audiences you want to hear from.

Mobile Popup Editor
Half of the Internet traffic comes from mobile, and Getsitecontrol makes it easy to capture this audience with perfect mobile popups. Preview widgets on smartphones with different screen resolutions and adjust the sizing if needed. Plus, you can create mobile-only popups or popups displayed on selected devices only.

Website Widgets
Getsitecontrol comes with some really powerful widgets that you can display on your website in 3 different ways: 1) Based on rules and behavior triggers (i.e. location, language, scroll depth, time on page, exit intent) 2) Upon click on a button, link, image or selected page elements and 3) upon a click on a widget’s button or background. 

Main Features

Getsitecontrol price starts from $9 per month. Visit the Getsitecontrol website for more information and for a Free Trial. Check the Popups template collection of Getsitecontrol. From forms to surveys, ecommerce, launchers, opt-in forms, notifications, holidays and more.

Mouseflow reveals why your visitors aren't converting into customers

Mouseflow is a user-behavior analysis tool that helps you reveal why your visitors aren’t converting into customers. You can track the activity of users from page to page in order to analyze their journey and examine what might be going wrong with your funnels. It also provides also information with regard to how visitors interact with your website forms. It measures for example drop-off, refills, blank submissions for each relevant form field. You can filter this information in real-time and uncover many issues you might not be aware of.

Session Replays
Use Mouseflow to watch exactly how people interact with your website. You can view anonymized recordings of the activity of each website visitor and filter the sessions based on errors, compatibility and even based on what frustrates users. 

Use Heatmaps to anonymously find out where people click/touch, move the mouse, scroll, which elements of a web page pay attention to. Find easily what works and what doesn’t so that you make the necessary changes to increase conversions.

Main Features

Mouseflow price starts from €24 per month. Visit the Mouseflow website for more information and for a Free Trial. You can also try is with a Live Demo.

Track, analyze and make your visitors convert into buyers

Plerdy is developed by Web Analytics and Online Ad specialists and it consists of four products: A Heatmap software that analyzes user behavior on your site, a Popup forms software, a Search Engine Optimization Checker and a Session User Recordings Software that records how users interact with website elements. It also includes an SEO checker tool that you can use to improve the optimization of your website on the search engines.

Session Replays
Find out how your website visitors navigate your site or mobile version of the site, replay the moves they make, and identify every important decision they made. View video replays of mouse movements, scrolls, clicks, and taps completed while browsing.

It consists of 9 tools that help you see which elements of the website converts more, track performance of buttons, track text, clicks and mouse hovers, see how users navigate your website, find out about the scroll depth of every page on your website and more. 

Main Features

Plerdy price starts from $29 per month. Visit the Plerdy website for more information.

Analyze user-behavior in ways never possible before

Smartlook is the user behavior analysis tool of choice of more than 250.000 users. You can use it to view recordings on how users interact with your website but also use Heatmaps to further improve user experience. In addition, Smartlook has some more advanced features  that allow you to identify bugs on your website and even see  customer’s replays for faster support. There are three types of Heatmaps: Click Heatmaps that allow you to see where people click, Move Heatmaps, that shows you where people move their mouse and Scroll Heatmaps, that show you if people have scrolled enough on your page and if they have seen specific items you want them to see. 

Use “Events Reporting” to find out how often people use any element of your website. Then if you want break it down by custom parameters such as a type of subscription a user has. With Events, you can also automatically play a recording from the moment a user interacts with a specific part of your website. 

Find out why your website visitors don’t convert to clients and why mainly they drop out of a funnel. With Smartlook you can create Funnels from Events not just from different pages of your website. See what users do on a web page and how they respond to the different converting items you have on your website.

Main Features

Smartlook price starts from €31 per month but you can also start with a Free Account. Visit the Smartlook website to get your free account for more information.

A visitor just left your website without converting. See everything they did before they left

Lucky Orange is the most affordable ($10 per month) conversion rate optimization tool among all the tools that are based on Heatmaps and Recordings. It is used on more than 250,000 websites. Lucky Orange comes with a range of other features including Recordings, Chat, Conversion Funnels that let you quickly see where people abandon a process on your website such as checking out or creating an account, polls to get customer feedback and a dashboard with reporting and analytics that help you understand user behavior or even help real-time visitors with real-time problems.

Form Analytics
The Form Analytics feature of Lucky Orange helps you improve the conversion rate of your forms by looking at 5 reports that show you the problematic areas on your forms. These are the abandonment report, the Time to Start report, The Field time report, the Average Order Fields and the Repeated “Fields” Report. 

Dynamic Heatmaps
Dynamic and Interactive Heatmaps that enable you to use different metrics to see what users did and  understand your users better. Watch how users interact with each individual part of your website. Track clicks, moves and scroll depth.  Watch in real-time as users toggle menus, open popups, and move through the steps of a form.

Main Features

Lucky Orange price starts from $10 per month. Visit the Lucky Orange website for more information and a Free Trial

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