If you are managing a WordPress website there are many reasons why you might want to view and especially export Google Analytics data directly from WordPress. (I list a number of these reasons further below)
Furthermore, and from personal experience I like to have all the necessary website tools for my work inside WordPress and as I don’t like leaving the WordPress dashboard when I’m focused on working on my website. I find it counterproductive.
The tool I recommend was downloaded by me for other reasons (to be honest) but as a big surprise I found it very useful for viewing and exporting Google Analytics data directly from my WordPress dashboard.
TABLE OF CONTENTS
Why Export your Google Analytics Data from WordPress
There are many reasons why you want to export your Google Analytics data from WordPress. The main ones though are related to security and practicality. Here are are some of these reasons:
- Avoid to give access to your Google Analytics account
- Sharie Website Traffic data with potential advertisers
- For your own media kit
- Share performance metrics with clients
- In order to form partnerships with other sites (they might want to check your website traffic)
- Showcase your conversion rate
- Send your accountant sales information (if you are in ECommerce)
Using MonsterInsights you can do all the above easily and without any coding or customization work.
MonsterInsights is the best WordPress Google Analytics plugin. There are over 2,000,000+ active installations of MonsterInsights and it has a rating of 4.5/5. It has some really amazing features that help you even increase your website conversions.
EXPORT GOOGLE ANALYTICS DATA
1. EXPORT AS PDF
The easiest way and most simple one. No need to print screenshots and then save as images and then share or send. Using MonsterInsights is as simple as clicking on EXPORT PDF REPORT.
While you are in the Overview report you can select the type of report and the dates you wish to generate a report for and then once that appears on your screen click on Export PDF report.
MonsterInsights provides you with a number of reports (not just number of sessions and pageviews) directly from WordPress and without logging in to your Google Analytics account.
With MonsterInsights you can generate reports on the following:
- Top Landing Pages
- Top Exit Pages
- Top Outbound Links
- Top Downloads
- View Audience Demographic Report ( Age / Gender / Interests )
- Top Google Search Terms
- Number of Clicks
- Average Results Position
- Conversion Rates (ECommerce)
- Number of Transactions (ECommerce)
- Total Revenue (ECommerce)
- Average Order Value (ECommerce)
- Top Products (ECommerce)
- Top Conversion Sources (ECommerce)
- Time it takes for Customers to Purchase (ECommerce)
- How Many Sessions are needed for a Purchase (ECommerce)
- Which Authors Generate the Most Traffic
- Which Post Types Perform Better
- Which Categories are the Most Popular
- Your Blog’s most popular SEO Scores
- Which Focus Keyword is Performing Better in Search Engines
- Contact Form Plugin or Sign-up Form Reports
- Top Converting Forms
- Forms Impressions Count
and even real-time reports such as:
- Active Visitors
- Top Pages Immediately After Making Changes
- Top Referral Sources
- Traffic Demographics
- Fresh Reports Data Every 60 Seconds
2. CREATE EMAIL SUMMARIES
Creating email alerts save you time from generating manually those reports that you want to have on a regular basis.
With MonsterInsights you can easily enable weekly email summaries without leaving the WordPress dashboard. This is therefore another way to export directly data from WordPress.
This is helpful especially if you have clients that need a weekly report or even for your own website reports.
You can add your clients email and automatically have report sent tothe in an easy-to-understand format and without you getting into the hassle of manually doing this every time.
3. ASSIGN ROLES AND GIVE ACCESS TO THE REPORTS
Finally, even in the case that you want to give access to the reports to someone outside your organization, this can be done easily.
MonsterInsights settings allow you to assign roles and set permissions so that you choose what someone can see.
Simply log into your WordPress dashboard and navigate to Insights » Settings » Tracking » Permissions.
You will see there two fields:
- Let these user roles see reports
- Let these user roles save settings
Add User Roles, Permissions and SAVE.
This can also be used for users inside your team that you want to give different permissions.
I believe that if you are going for a tool such as MonsterInsights to export your Google Analytics data from WordPress, you would not only use it for this purpose.
It comes with so many other features that you will for sure find them very useful.
Here’s a list of features that MonsterInsight includes:
|Page Insights in Admin Bar||No-Code Tracking Across Devices||E-Commerce Tracking|
|Compliant with Privacy Regulations||Outbound Link Tracking||Affiliate Link Tracking|
|Enhanced Link Attribution||File Download Tracking||Scroll Tracking|
|Forms Tracking||Google AMP Tracking||UserID Tracking|
|Logged-In User Tracking||Author Tracking||Post Type Tracking|
|SEO Score Tracking||Published Time Tracking||Category Tracking|
|Tag Tracking||Focus Keyword Tracking||Telephone & Email Link Tracking|
|Media Tracking||Hash URL Tracking||Custom Events Tracking|
You can also sync MonsterInsights with Google Search Console so that you check how you perform on the Google search engine and find the keywords that you rank for.
INSTALLATION IS EASY
It doesn’t take more than 3 steps to install the MonsterInsights:
- Download it from your MonsterInsights account
- Upload on your WordPress website
- Enter the License Key provided.
Before installing MonsterInsights, make sure that you remove any other Google Analytics plugins you may have previously installed.
As a final step so that you get started, click on Insights » Settings in your WordPress dashboard menu.
Now click the Authenticate with your Google account button to start the process.
Then in a matter of seconds you will connect MonsterInsights with your Google Analytics account. Do note though that it takes 24 hours to start seeing the data on your MonsterInsights dashboard.