Turning email into a real marketing channel requires a very specific approach and following strategies and tactics based on email marketing principles that work. Find out how to improve the effectiveness of your email marketing campaigns and generate more leads and sales.
Email Marketing tools have evolved into complete marketing automation systems that can increase client engagement and boost lead generation and sales. There are some critical features that you should look for before deciding which one to use. This post provides information on each of these features and explains their importance.