13 of the best SEO Tools for Small Businesses

The best SEO software tools

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The best SEO tools help you increase your search engine findability and guide you in employing the right search engine optimization strategies. SEO involves multiple tasks and an SEO tool can not only minimize the time required to achieve results but also help you in important SEO tasks that simply cannot be done manually. 

There are three (3) types of SEO tools and software in the market:  In the first category you will find the all-in-one SEO Software Tools that usually include wizards to make your job easier as well as other features related to digital marketing. 

In the second category you will find SEO tools that focus more on a certain area of SEO i.e. link building, ranking or competitors research. In the third category you will find SEO & Digital Marketing platforms that include tools for every area of search engine optimization plus tools to manage your social media accounts, monitor your brand online and create pay-per-click (PPC) Ad campaigns.

There are also a number of SEO tools that include enterprise and customized plans. These have been developed mainly for marketing agencies or internal SEO and marketing teams.

Because SEO could be considered complicated or a multitask job, people with no experience in SEO might find most SEO tools difficult to understand. Luckily, new SEO software tools like SE Ranking, Mangools and  Cocolyze  have been developed that make SEO a simple task and although they can definitely be used by SEO experts too. The more advanced users they can always check tools such as SEMrush, SpyFu or SEO Autopilot.

All-in-one SEO Software made simple

SE Ranking is a feature-rich search engine optimization platform that serves more than 300.000 users including brands such as cars.com, Trustpilot, Wargaming. Use SE Ranking to generate reports with dynamic comparisons of website audits in order to see your progress and what still needs to be done. The Backlink analysis tool helps you with understand backlink quality including social popularity. SE ranking also includes a comprehensive Marketing & SEO checklist which you can follow as a detailed roadmap for your SEO strategy.

Complete On-Site Auditing
SE ranking has a website audit tool that evaluates your website against all key parameters and provides information on technical errors, website loading speed, image analysis, internal links. It also helps you configure your titles, descriptions and meta tags.

Keyword Tracker
The keyword rank tracker tool analyzes desktop and mobile search results to check your rankings across all major search engines, maps results, Google Ads positions. It also allows you to search competitors by adding up to 5 of them.

Main Features

SE Ranking pricing starts from $39 per month. Visit SE Ranking website for more information and for a Free 14-day trial account.

SEMrush an SEO Platform with everything you need to dominate your niche online

SEMrush is globally recognized and has won several accolades as the best SEO software suite. It is trusted by some of the biggest companies including Forbes, Nike, Tesla, Louis Vuitton, Michelin, HP, Booking.com, Ebay, Quora, BNP Baribas, Vodafone, Wix, Walmart such as SEMrush includes a keyword suggestion tool which has access to one of the biggest keyword databases. With SEMrush you can also analyze  the online advertising budget of your competitors and create your own optimized ad campaigns in a few clicks.

All-in-One Marketing Tool
SEMrush is not only an SEO tool but can also be used for content marketing, social media marketing, ad management and optimization as well as for market research and analysis, discover local competitors as well as to track your ranking on search engines. It also helps you identify the latest market trends.

Writing Assistant
SEMrush has an SEO writing assistant that helps you optimize your content for user intent and the search engines. In a nutshell it helps you write SEO content. It checks your content for SEO friendliness and originality online and help you adjust your copy’s readability and tone of voice.

Main Features

SEMrush pricing starts from $199.95 per month. Visit the SEMrush website for more information and to get a 7-day Free Trial. There is also a free account which you can use for basic SEO tasks.

Can your customers find you easily on Google?

Cocolyze is an easy to use SEO tool and SEO business solution and one of the few tools ideal for beginners with no skills at all in SEO and digital marketing. It’s probably the best SEO Software for small business. Cocolyze helps you check and analyze your market, fix and optimize your website, track your competitors and it automatically detects pages that have the biggest ranking potential so you can plan your SEO activities strategically.

SEO Writing
The Visual Writing Tool is an online SEO writing tool that helps you write for the search engines in an efficient way and get real-time recommendations based on your content, your competitors and the Google results.

Ranking Analysis
Ranking check with Cocolyze goes a step further as it does not only shows your rank but allows you to understand the reasons behind losing a position on a keyword and why your competitors are ranking at higher positions.

Main Features

Cocolyze pricing starts from €49.99 per month. Visit the Cocolyze website for more information and to get a 14-day Free Trial. 

Download your competitors most profitable ads and keywords for paid and organic search

SpyFu is mainly a competitor research tool both for SEO and Pay per click campaigns (PPC). Using the competitor analysis tools of SpyFu you can take advantage of important information to create your own plan by emulating competitors or by getting ideas of what works. Although mainly a competitor analysis tool, SpyFu includes almost all of the essential features required for your SEO activities. 

Powerful Analysis
You can analyze data up to 10 years back including ad variations and ranking including ranking of specific pages and not only domains. You can view your competitors top pages and content and actually find out what content brings them clicks.

Keyword “Kombat”
Spyfu’s “Kombat” tool can help you find out which are the most relevant and valuable keywords to use for your ad campaigns and audience. Find also what keywords your competitors have bought and what keywords you might be missing for your campaigns.

Main Features

SpyFu pricing starts from $39 per month. Visit the SpyFu website for more  information and for a 30-day Free Trial.

The growth hacking tool for SEO

Serpstat includes all the essentials required for SEO today. From on-page auditing to competitors research, backlink analysis, search analytics and keyword research. Around 200.000 professionals and marketers are using Serpstat and among them some very well known companies (Loreal, Shopify, Lenovo, Yves Rocher, Deloitte, ESET Antivirus).  Serpstat give you access to 30+ marketing and SEO tools including a keyword research tool which you can use to discover opportunities internationally

Content Ideas
You can use Serpstat for “content marketing ideation” to discover unique content that is performing well in your niche. Find questions that your target audience has in mind and searches for answers online and then use this data to create relevant content.

Market Intelligence
Use Market Intelligence to evaluate and find out the distance that separates you from your industry leaders and track their actions both in search engine optimization and pay per click campaigns. You can then use this data in your own strategy.

Main Features

Serpstat pricing starts from $69 per month. Visit the Serpstat website for more information and for a Free Trial.

Rank tracking, analysis and reporting for professionals

ProRankTracker is one of the best SEO tools when it comes to rank tracking. The platform is multilingual (11 languages) and their web-based tracking is based on a state-of-the-art algorithm that promises to deliver accurate and up-to-date results on the ranking of your websites. ProRankTracker includes a comprehensive audit tool that analyzes your website, a keyword search volume tool, keyword suggestion tool and a rankings discovery tool helps you find terms that your websites rank for.

Local Ranking
ProRankTracker focuses on giving you local rank tracking on 187 Google sites, 35 Yahoo sites, 32 Bing sites, YouTube and Amazon local sites. It includes organic desktop & mobile results and other search elements.

Competitor Analysis
An advanced competitor analysis tool and a reporting tool are included with options for current rankings, progress, comparison and benchmark reports. The reports are available in English, Spanish, French, German, Italian and Dutch.

Main Features

ProRankTracker pricing starts from price starts from $25 per month. Visit the ProRankTracker website for more information and a 7-day FREE Trial.

One platform, All SEO. Rankings, on-page, backlinks and reports

SEO Powersuite is a desktop based SEO Software tool that is trusted by over 500.000 clients worldwide including companies such as Microsoft, Apple, IBM and Amazon. SEO Powersuite includes an in-built SEO tool that gives you recommendations on keyword usage of competitor sites which you can use also to check how well your web pages are optimized for the same target keywords and identify any SEO error in your content too. The link assistant tool can help you find link building opportunities and actually perform link building tasks directly from the tool. 

400+ Search Engines
Check your search engine position in 400+ search engines globally including local search engines or the local version of global search engines such as Google. You can even track your ranking from locations other than your own.

One-Stop SEO Tool
SEO Powersuite is essentially an SEO toolkit made up of four tools that cover SEO analysis, keyword research, backlinks analysis, content optimization and pay per click ads optimization. It’s a one-stop SEO feature rich software.

Main Features

SEO Powersuite pricing starts from $299 per year. Visit the SEO Powersuite website for more information and to get a FREE Account with most functionalities enabled (it has certain limitations though like saving projects).

Juicy SEO tools you will love

Magools is a set of five SEO tools  used by more than 25000 clients globally. The five tools are: KWfinder for keyword research, SERPChecker for ranking analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis and SiteProfiler for SEO analysis. Mangools includes competitor comparison tools that help you benchmark your website against your competitors, find new competitors but also marketing opportunities. For local SEO, KWFinder is ideal in order to find location-specific long tail keywords for your website. You can get precise local search results for each keyword.

Content Ideas
One of the characteristics of the SiteProfiler tool of Mangools is that it helps you identify the most popular content of your competitors, the content that generates most of the traffic. This is useful because in case you produce content on your website this features allows to generate ideas for your own website.

Backlink Metrics
You can evaluate power of your backlinks as well as your competitor’s with the Link Strength based on well-established metrics such as Citation Flow, Trust Flow and others. The only thing you have to do is simply input your competitors website. Mangools has over 9.5 trillions of backlinks and over 2.5 millions websites in their database.

Main Features

Mangools pricing starts from $29.90 per month. Visit the Mangools website for more information and to get a 10-day Free Account.

All-in-one SEO Software and tools

SEObility is an all-in-one SEO software with more than 100.000 users worldwide. Seobility includes all the essential needed to implement a successful SEO strategy. It includes an on-site audit tool that checks your website for any SEO issues and by crawling all pages. Your website is reviewed continuously and each project is constantly crawled and analyzed by Seobility crawlers so that the progress of your optimization is tracked. 

Content Optimization
SEObility uses a TF*IDF tool (identifies the most important terms used in a given document) to analyze and find valuable insights on content optimization of good ranked websites. You cam identify important terms and keywords that are of high relevance to rank high on specific search terms and compare your own content with your competitors.

Ranking Dashboard
The Ranking dashboard includes all search terms listed individually and with an option for filtering and sorting according to changes, positions, new contenders, etc. You can easily view how well your site is doing for specific keywords as well as changes in keyword rankings.

Main Features

SEObility pricing starts from $50 per month. Visits the SEObility website for more information and to get a Free Account for 1 project and 10 keywords. Free Trial for more projects also available.

Rankwatch delivers actionable data on rankings, backlinks and SERP competitors to multiply organic traffic

RankWatch comes with a range of SEO tools that deliver actionable data. All the essential activities for SEO are covered: Rank Tracking, Competitor Analysis, Site Audit, Backlink Analysis and Keyword Research. Rankwatch provides precise geo-specific keyword ranking by using IP’s to track and simulate the exact rankings coming up from a particular location (i.e. City). The backlink Analysis helps you prepare an effective link building strategy by breaking down the backlinks by properties.

Rank Tracking
Rank Tracking tool provide in-depth ranking data from all the major search engines including monitoring from 170+ countries covering all major languages. You can track rankings on a sub-domain level and also determine the source of traffic from ranking based on platform (desktop or mobile rankings).

Detailed Audit
The RankWatch onsite audit performs a comprehensive analysis of your website based on more than 110+ on page factors. All issues that need to be fixed are categorized according to criticality and every URL of your website can be analyzed in-depth based on a number of metrics.

Main Features

RankWatch pricing starts from $29 per month. Visit the RankWatch website for more information and for a 14-day Free Trial.

The number 1 platform for website quality management

Ryte is an SEO Software suite that consists of three (3) main tools that help you monitor, analyze and optimize key elements of your website. The three products under Ryte are: Content Success, Website Success, and Search Success. The Search Success tool helps you stay relevant to your target audience by monitoring important keywords and updating you with email alerts if one of your keywords drops or increases in clicks, impressions, positions or CTR (click-through rate). Furthermore, Ryte provides detailed analysis of your underperforming keywords and identifies your ranking potential on Google.

Content Optimization
The Content Success tool assists you at each stage of the content creation process and provides short and long tail keyword recommendations for your chosen topic. You can choose from multiple languages and over 400 region/country combinations to appeal to your target audience.

Advanced Crawling
The Website Success tool uses advanced crawling technology and scans your website’s health, analyzes the results and provides actionable advice in order to optimize your website for the search engines. Results include key performance indicators and are presented in a clear overview. 

Main Features

Ryte pricing starts from €99.90 per month. Visit the Ryte website for more information or try for Free the Ryte Technical SEO Analysis to find and fix website issues. 

Rank Tracker by SpySERP

SpySERP is an SEO Rank Tracking tool. Ranking checks are sophisticated and detailed and are provided in a graphical format also. A keyword analysis tool is included which helps you make informed decisions on your content strategy as it tracks the keywords and positions of your competitors across all major search engines. SpySERP is trusted by big companies such as Coca Cola, DHL, Uber, The Wall Street Journal, Audi. 

Keyword Analytics
Sophisticated and detailed analysis of your chosen keywords across all possible search engine results, as well as viewing of the full website dynamics of your keywords in graph form. Use it to identify the best performing keywords and to prepare your content strategy. 

Full Analytics
Through the use of the full analytics and reporting system you can have access to the top trends and upcoming opportunities in your niche, including intelligence on new competitors. Create detailed reports on the hourly, daily, weekly and monthly performance.

Main Features

Ryte pricing starts from $6.32 per month. Visit the SerpSTAP website for more information and to get a Free Account for up to 2 projects. A Free Trial is also available for the Pro version. 

SEO Autopilot software is everything you need for increasing the quality and quantity of traffic to your website

SEO Autopilot is an advanced SEO software tool. It has been developed especially for advanced link building. SEO Autopilot  has a huge Database of Quality High Domain Authority websites that by linking can help your website’s authority score. The database includes major authority websites which you can connect to with a push of a button. If you are running a local business you can increase you local visibility by using SEO Autopilot’s Embed Map Feature to rank on Google Maps listings. SEO Autopilot is packed with unique features that you will need to explore further and if you wish to delve deeper into advanced SEO strategies. 

Link Matching
By using the Link Matching Feature, you are able to “Match” specific keywords to specific urls! This can save you serious time and money as it allows you to create one single campaign especially if you run an ecommerce or multi-niche site.

Video Ranking
Use strategies developed by well-known internet marketers to rank their own videos on YouTube. Choose the level o competition and then just copy and paste the URL of your YouTube video in the SEO Autopilot software.

Main Features

SEO Autopilot pricing starts from $64 per month. Visit the SEO Autopilot website for more information. A Paid Trial account is offered at $7 for 7 days. 

Disclaimer: This website contains affiliate links. If you click on product links to purchase a software tool we earn a small commission at no extra cost to you. Thank you for your support.

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